Damien, Image Leader here at Inesis, explains the work involved in studio photoshoots, in particular in post-production: visual editing. There’s even a bonus video at the end, in which Damien shows us exactly how to achieve similar images!
We usually send our textile products to the studios of one of our partners, but given our tighter budget last year due to Covid-19, we shot our images ourselves, with a mannequin. These mannequins are made on order, with Decathlon sizing measurements, so the product sits well, which makes the rest of our work easier. What next? We dress the mannequin in the textile product, and we adjust it so there are as few unsightly creases and folds as possible, whilst letting the fabric fall naturally. We don’t pin it in left, right and centre, as our aim is to create an image as close to it being worn on a person as possible.
We edit them because we want “ghost mannequin” photos, where the product looks like it's floating, as though it’s being worn by an invisible model. So, we need to get rid of the mannequin in the photo. Then, we edit the finer details, so we achieve an image that is aesthetically pleasing, so that whoever is looking at the photo focuses on the product and what it is, and not on any faults or flaws from the shoot day. Faults and flaws can be totally different if I took the same photo 25 times.
If we take into account the 3 or 4 months of preparation, the 2 days of shooting, and the week of editing that follows... It’s a lot of work! If we focus on the pure packshot aspect (the ghost mannequin), that’s a question of the time spent dressing the mannequin in the products = 5 minutes. Photo = 1/160th of a second. Making sure it’s OK = 10 seconds. Close down = 15 minutes per session. Sorting = 30 minutes. Editing for ghost mannequin effect = 20 minutes.
If we focus on the shooting + editing = 25 minutes. If we take too much time adjusting the product on the mannequin, we add to the overall time. 5 minutes + 5 more minutes, over 130 products, well, we’ll let you do the maths! It adds up to a lot of time! Finally, perhaps the most time-consuming step is contouring to the exact pixel, and not erasing faults. So, we position the product and know that we’ll edit it, to facilitate the overall process.
© 2026 Inesis
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
.jpeg?auto=webp)
/1x.jpeg?auto=webp)
/1x.jpeg?auto=webp)
/1x.jpeg?auto=webp)
/1x.jpeg?auto=webp)
/1x.jpeg?auto=webp)
/1x.jpeg?auto=webp)