HIGH LINEAGE

500 & 900 Drivers – The Designers Are at Work

By Inesis

July 8^th, 2025

In the last chapter dedicated to the design of the new 500 and 900 woods, Nicolas, product manager for clubs, presented his brief:

We're keeping what made the previous generation successful:

The principle of 2 sizes and 3 swing speeds
500 Driver: forgiveness, choice of high-performance shafts
900 Driver: power, control

We're improving:

A clearer lineage between the 500 and 900 Drivers
A more athletic design
500 Driver: more power, even more forgiveness
900 Driver: adjustability, more power, premium shafts
A more complete wood offering with a highly anticipated 5-wood

The current range includes 3 drivers: the 100, the 500, and the 900. From an aesthetic standpoint, it's the 100 driver, redesigned in 2023, that boasts the most recent design codes. Therefore, it will be the starting point for the designers' work.

MIKA’S ANALYSIS, CLUB DESIGNER

"Reading the Product Manager's brief provides the main design guidelines. For me, there are 3 points to consider:

Function will guide form: The technical characteristics of the 500 and 900 drivers will guide the pencil.
Developing two drivers (500 and 900) jointly offers the opportunity to create a very consistent and complementary style between the two products. However, be careful to ensure that both products maintain their own identity. It's a subtle balance to find.
Artistic direction is constantly evolving, so I will integrate the latest styling codes into these products and introduce new ones to reach a new level in design.

500 DRIVER: POWERFUL AND FORGIVING

The 500 driver will be a very forgiving club; its shapes will be generous, perhaps asymmetrical, to limit slice as much as possible. Its price will be aggressive, so we'll need to find the right solutions in terms of detail and finishes to ensure a well-crafted product. The 500 driver will be an enhancing club that will give maximum confidence at address.

In the first sketches of the 500 driver, we find classic lines and work around an asymmetrical spoiler (in dark grey) that will place the 500 driver in the family of "slice killers," clubs that help the experienced golfer close the face.

900 DRIVER: POWER, FORGIVENESS, AND CONTROL

The 900 driver will be the flagship of the Inesis range. It features simple and classic lines. We have worked extensively on the integration of the spoiler and the removable weight, which will constitute the main singularity in the design of the 900 driver.

TIME FOR CMFG.

CMFG (Colors, Materials, Finishes, Graphics) is an integral part of the design work for a product like the 500 and 900 drivers. We drew our inspiration from the automotive world, architecture, and high-tech to extract the best attributes and apply them to the 500 and 900 drivers. The goal is to have very beautiful, enhancing products that are pleasing to look at and highlight the intrinsic elegance of the materials.

Black is black.

We are moving towards dark tones, plays of light between gloss and matte finishes, and subtle, refined graphics. The 500 and 900 drivers will be beautiful products that will benefit from all the love and care we wanted to give them.