Les pins

Retour sur le dernier shooting photo à Hardelot.

By Inesis

July 9^th, 2025

You're currently discovering the new Spring-Summer 2025 collection. But meanwhile, here in Northern France, we're already busy with the Autumn-Winter 2025 collection. All the products are finalized, and the communication team is looking for a location for the photo and video shoot of the new products.

THE PINES

It's always easier to find autumnal or wintery conditions in Northern France in March than sunshine and warmth in November. So, we chose the Hardelot golf course on the Opal Coast, specifically Les Pins course. Designed in 1934 by the renowned architect Tom Simpson, it charms with its technical layout and beautiful setting. The vegetation changes little throughout the year, especially thanks to its numerous pine trees lining the fairways. Evergreen trees are perfect because they bring life to the image without dating the season. This perfectly matches what we need for our shoot.

A DREAM CASTING

For this shoot, we called on Félix Mory, who's just returned from a convincing start to the season in South Africa; Joachim, our bearded stylist designer; and Anaïs and Sébastien, amateur golfer models. This follows a meticulous selection process to find models our customers can identify with in the visuals they'll see in stores or online. Nothing is left to chance!

The Photographer’s Eye

The soul of a photoshoot also comes from the choice of photographer. It's incredibly important to find the right person—someone who can adapt to the brand's artistic direction, understand the codes of golf, highlight the beauty of the setting, and, most importantly, the products. We worked with Oliver, an English photographer and videographer specializing in golf. He works on a wide variety of projects, from professional tournaments to brand films. In short, golf holds no secrets for him, and what's more, he's a great guy.

LET IT RAIN

During this shoot, we especially needed to photograph the new rain gear. So, we did the rain dance, sang our hearts out, and it worked—the rain arrived! That's when we could confirm that a little shower wasn't going to scare our English photographer! :)