Home

10%

EVERY TRUTH IS WORTH TELLING

We Answer Your Questions.

By Inesis

July 9^th, 2025

At Decathlon, it's important to us to listen to our customers. That's why we read and analyze all your reviews, emails, and comments, and take them into account when developing our strategies and new products. Today, we're answering the questions that come up most often.

#1 “Will you develop more colors and graphics in your textiles?”

You highlight the quality, comfort, and durability of our textiles. The style of the textile range is a frequently raised topic.

It's important to consider that a large portion of our customers are between 50 and 65 years old and primarily look for elegant, understated products and a core set of stable colors. We are aware that other customers sometimes have different style expectations for the textile range: more athletic products, bolder graphics, and colors. These correspond to a younger, more athletic target audience.

We remain committed to a simple and elegant range but will allow ourselves this year to explore more daring avenues, graphics, etc. We want to test the desirability of these types of products with our different target groups.

#2 “We want more shaft choices, more club fitting”

Today, golf at Decathlon offers a complementary range between Inesis products and international brands.

The goal of Inesis products is to make golf easier with a concise offering, simplified fitting with 2 club sizes and 3 speeds, for right-handed and left-handed players, which meets the needs of 87% of golfers (test conducted on a panel of 400 golfers).

We are currently working to strengthen the offerings from other brands to provide more choices to customers online and in-store. In our strategy to once again become the go-to for all athletes wishing to start golf, we will, for example, be stocking a new Boston kit at €199.99 to offer a wider choice for beginners.

For experienced and expert golfers who are keen on choice and fitting, we will offer Cobra clubs in our range. Another leading brand is currently in talks. This is excellent news for providing a better customer experience.

Finally, we are on the lookout for adding specific products when they bring something complementary to the range. This is the case, for example, with the Motocaddy M1 DHC electric trolley, which is now available at Decathlon.

#3 “The MW500 shoes have lost comfort”

The Inesis shoe range was first revolutionized in 2019 with the Grip Waterproof and Grip Dry ranges. These shoes were highly praised, even in the United States, and were repeatedly awarded "Best Value" by MyGolfSpy.

Becoming Inesis WW500 and MW500 with the second generation released in 2021, these shoes have continued to evolve, and we are preparing to launch the third generation in 2025. For the new MW500, the team has paid particular attention to comfort, which will be one of its major strengths, just as it was with the original 2019 model.

The combined increase in raw material prices and transport costs had forced us to increase the prices of our shoes, to the point of eroding our competitive advantage in terms of value for money.

This will soon be a thing of the past, as the team has managed the feat of releasing the MW500 (waterproof, temperate weather) at €59.99 and the WW500 (breathable, warm weather) at €49.99.

The 2025 MW500 and WW500 will set the record straight. Top comfort, grip on all types of terrain. Lightweight, durable, in a very stylish design. This is THE big new product of 2025; you're going to be won over!

#4 “THE BRAND IMAGE STILL NEEDS IMPROVEMENT”

The pursuit of a better brand image is a never-ending quest. Our identity has also evolved with the prominence of the Decathlon brand. As such, communication efforts are focused on the Decathlon brand as a retailer and product designer.

We continue to build on the significant progress made in recent years, particularly with influencers.

MATT FRYER DAZZLED BY INESIS GOLF PARK

In his podcast, Matt Fryer talks about our Inesis Golf Park site, which he is absolutely a fan of!

-> https://www.youtube.com/watch?v=8uyJkmjmH7Q

THE NEW TOUR 900 TESTED BY JAMES ROBINSON

James Robinson follows up with a test of the new Tour 900 ball. More great publicity for the Tour 900!

-> https://www.youtube.com/watch?v=eaUkntKLa0g

JAMES ROBINSON PUTS THE 500 IRONS TO THE TEST

A test we eagerly awaited: James Robinson and his 245,000 subscribers test the latest Inesis innovation: the 500 series.

-> https://www.youtube.com/watch?v=ZjlUBqz1kIw

THE 500 IRONS ARE TOP OF THE CLASS

This test was highly anticipated. Avis Golf put the new 500 series to the test of its unforgiving grading system. So, what do you think the Inesis 500 irons scored?

-> https://www.youtube.com/watch?v=dtCOdiQlnZY

NEW INESIS TOUR 900 BALL 2024

Their first video test of an Inesis product was about the Tour 900, which created quite a buzz in 2019. Five years later, they're back at it with a comparison of the last two generations of Tour 900.

-> https://www.youtube.com/watch?v=2H4EI_QBusk

#5 “PRICES HAVE INCREASED”

It's true that we've been heavily challenged in this area. The cost of raw materials and transportation has not returned to pre-COVID levels, and at the same time, the competition has sharpened its tools.

But rest assured! 2025 is the year of price reductions: As we've seen, the WW500 shoes are now €49.99, and the MW500 are €59.99. The MW100 polo at €9.99 The R500 x12 and R900 x24 recycled balls at €29.99 instead of €34.99 The 900 3-wheel trolley at €149.99 instead of €199.99 The High MOI putter at €149.99 instead of €179.99 The CW500 baselayer at €17.99 The 11-13 year old kit at €139.99 instead of €169.99 The 100 putting mat at €49.99 instead of €59.99 etc. There will also be great deals on other brands' products throughout the year.

#6 “WHY DON’T THE CLOTHES FIT MY SIZE?”

The sizing issue is complex. There are two topics:

Universal Sizing: Our mission is to design products that will suit as many people as possible around the world, despite the immense diversity of body types. During this polo sizing test, our golfers, all wearing size L, ranged from 1.68m to 1.92m tall! We are forced to offer an average that will fit more or less well depending on each person's physical characteristics.
Size Inconsistency: This refers to too much or too little difference between two sizes, or differences between two products that are supposed to be the same size. This is a production issue. Textiles remain a predominantly manual process where errors exist and where tolerance margins are significant. It's a real challenge to harmonize our more than 20 suppliers worldwide who produce over 4 million pieces per year!

Sizing is a long-term issue. Rest assured that we are extremely focused on this topic. We will continue to strengthen our quality requirements with our production partners.

#7 “SOMETIMES THERE ARE QUALITY ISSUES”

We are uncompromising on the quality of our products. The indicator we follow closely is customer reviews. As of the end of 2024, the average rating for all Inesis products is 4.69/5, with less than 3% of products having a rating below 4.2/5. This is exceptional. And rest assured that at Decathlon, reviews are 100% reliable.

This highlights the quality of our range but does not exclude occasional mishaps. A production deviation, a storage or transport issue—these can happen. When you spot one, please don't hesitate to report it to us as soon as possible. In terms of quality, it's crucial to react quickly.

BECOME CO-CREATORS OF OUR PRODUCTS!

Did you know that we have a co-creation program? It allows you to have a privileged link with the design teams and to test products in preview.

Currently, we have a survey on the future colors of the upcoming Inesis bag range. Don't hesitate to give us your opinion! https://cocreation.decathlon.fr/interactions/13136