ON THE TEE

The Drivers 500 and 900 project is launched.

By Inesis

July 24^th, 2024

Following the launch of the new 500 series in the spring of 2024, the team has now turned its attention to the renewal of the Driver, Bois and Hybrid 500.

NOT ONE DRIVER, BUT 2!

A question soon arose: why not take advantage of the redesign of the 500 woods to rework the 900 woods? In this way, we seize the opportunity to create a very homogeneous and coherent range of woods, both aesthetically and technically, capable of meeting the needs of confirmed and expert golfers.

It also gives golfers a little more flexibility in their choice of club. Indeed, the choice of driver can sometimes be slightly unrelated to the player's index. An expert player (index < 15) who opts for a Driver 500 that is more forgiving than a Driver 900 would be making the right choice as long as he or she achieves better face-offs.

So the decision was made. The entire range of Inesis woods will be updated in spring 2025.

TELL ME HOW YOU DRIVE...

“Tell me how you drive and I'll tell you what kind of golfer you are." The aim of driving is to achieve the longest distance possible. During the pre-study, the data highlighted two important points:

beginners and advanced golfers (index above 15) lose distance when they tend to SLICER.
expert golfers lose driving distance when their SPIN is too high.

Let's help them get the maximum distance from their swing!

ALL AT THE BRIEFING

Nicolas, product manager for clubs, formulated his brief for the new Drivers 500 and 900.

We're keeping what made the previous generation so successful:

The principle of 2 sizes and 3 swing speeds
Driver 500: forgiveness, choice of high-performance shafts
Driver 900: power and control

Improvements:

The link between Drivers 500 and 900
A sportier design
Driver 500: power, even more forgiveness
Driver 900: adjustability, power, premium shafts
A more complete range of woods, including a long-awaited 5-wood

TIME FOR DESIGN

The brief is now on the desk of the technical team of engineers and designers. They have to make it their own and sketch out the first lines of the new bois 500 and 900. Stay tuned ;)