The basic idea: it's the product! An ultra light down jacket for golf, but one that can also be worn in everyday life. Or the other way around.
The down jacket is designed for golf use, the very essence of Inesis. But not only. The idea of the photo shoot was therefore to highlight the versatility of the product and its lightness. We therefore worked on an artistic direction including the down jacket in a sober and neutral environment for the urban side, but also refined and natural for the golf part. Two universes, one product.
Some codes, directly linked to the Inesis project: We Make Golf Easier. But making golf easier also means wearing clothes that you can wear before, during and after your round of golf, without having to change them.
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