Almost 2 years ago, we launched the Inesis 900 project. The return of a club series designed for “expert” golfers, that is to say, with a handicap below 15. For this type of project, we start with a blank slate. The Product Manager is the first to take on the challenge, with the “pre-study” stage: observing targeted golfers, market analysis, etc. Albert Wattinne, Inesis’ Product Manager for clubs, talks us through the journey he’s been on the with development process over the past 24 months.