The 100 clubs were the starting point for the next generation of Inesis clubs. The 100 range for beginners (handicap >30), 500 range for intermediate players (handicap between 30 and 15) and 900 range for advanced players (handicap <15). Designed six years ago, the 100 clubs were slightly updated in 2019. It is now time to return to the drawing board to design the new 100 clubs. After having conducted a major study of around 3500 beginner golfers around the world (France, Japan, India, UK, China, Italy, Spain, etc.) Albert, the product manager for clubs now has clear ideas. He wrote a brief which he gave to the design team. The aim is to keep everything that made the 100 kit successful and improve the rest. Here we go.
The driver is a symbolic club that all golfers dream of making great shots with. It is also a difficult club to play with because it is the one where you stand furthest away from the ball. So we designed a driver with a short shaft, which will allow you to hit the ball with the centre of the face more often – this is the most important factor for generating good ball speed.
The driver is the club you use to hit the ball the furthest. The loft is the primary factor that influences distance. You must find the right compromise: too low and the ball doesn’t take off and you lose distance. Too great a loft and your ball goes too high, again costing you distance. 14° of loft is a good amount for the swing speed of beginner players.
The 100 Driver stands out from the crowd with its “spoiler”, this form that the designers have added to the bottom of the club and set back from the face. The advantages are twofold:
The maximum volume allowed for a driver is 460cm³. It’s the driver 100’s volume which allows it to achieve an excellent coefficient of restitution. In other words, the ball quickly leaves the club after having been hit, increasing distance.
We are going to develop a 5-wood and not a 3 wood for the 100 range. Why? Well, because with its very high loft (18°), it’s easier to play and lifts the ball more easily. Besides that, the 5-wood is the little brother to the driver, it has all its characteristics to provide forgiveness and power. You can play it at the tee-off when you want to cover a little less distance or be more precise than with your driver or right on the fairway.
The hybrid is so called because it is a combination of an iron and a wood. It plays like an iron, but provides the distance of a wood. It is therefore an extremely forgiving and versatile club that is ideal for beginner golfers. With its loft of 22°, it is a transitional club between the 5-wood and the 6-iron.
The 100 irons were designed six years ago. Since then, the design character of Inesis has changed with the launch of the 500 and then 900 irons. It was time to redesign the 100 clubs. With the first version, we went very (too?) far down the beginner's club route. We listened to you, and we changed the design without decreasing the forgiveness qualities which made the 100 irons successful.
The quality of a club’s positioning is a key aspect. It ensures perfect positioning, which benefits alignment. You can position your iron behind the ball, take or change your grip – nothing moves.
With the 100 irons, the top part of the face has been cut off. We have taken away this weight in order to put it at the base of the club, where it is most useful. So, we lower the centre of gravity, creating a more forgiving club.
We wanted to make them really forgiving. To achieve this, we made the club face wider. You will therefore have more ease hitting the centre of the face. This is important as it’s how you will get the best results in terms of precision and distance.
The 100 irons also have a significant offset, i.e. the head is slightly set back from the length of the shaft. It is a way to generate higher balls and limit slice shots.
To design and model the future 100 clubs, we went back to the current version while looking to get closer to the 500 clubs.
On a conçu un sandwedge spécifique, distinct des fers 100. Il a un loft polyvalent de 56° pour bien lever la balle, une semelle large à 60° qui le rend très polyvalent pour être jouer dans les bunkers, sur les approches ou sur les plein coups à courte distance.
It has a versatile loft of 56° to raise the ball up high, a wide sole which makes it very versatile when playing from bunkers, for approach shots or full swings from a short distance.
Putting represents half of the shots taken during a round of golf! The ingredients of a successful putt are direction and weighting.
Two clearly visible black lines on the club enable very easy alignment.
And to ensure that your putts are correctly weighted, we have selected a club head weight that has the peculiarity of being very forgiving of mishits. In other words, you always hit the same distance, even if you don’t strike the ball in the same place on the face of the putter head.
At this stage of the project, we already had a good idea about what the 100 clubs will look like thanks to the work of our designer Thomas and 3D modeller Alexandre. We have our 3D printers operating at full capacity to produce the first prototypes and envisage the designs in three dimensions. There are clearly still many points to approve, but we can say we are on the right track! More on this in the next instalment. ;)
© 2026 Inesis
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