As we enter the final quarter of 2024, it's time to take stock of the year's highlights and what's in store for the coming months.
This is without doubt THE new Inesis product of 2024: the 500 series, designed for experienced players (index between 30 and 15), has been given a new look.
The aim of this new series was to capitalize on all the strengths of the first version:
And to improve it in three ways:
The least we can say is that the gamble paid off. Thanks to “hollow body” technology, the new 500 irons have the look of expert clubs, power on a par with the best on the market and a forgiveness that makes all the difference.
The year's other major innovation is the new Tour 900 ball, designed for expert players (index below 15).
We worked on 3 aspects of performance:
The results lived up to our expectations. The new Tour 900 is one of the leading 3-piece urethane bullets in terms of performance.
The first new product for the Autumn-Winter 2024 season is the hybrid men's and women's down jacket. It combines a warm, water-repellent quilted central section with knitted sleeves for a more modern, sporty look. Available in navy blue and green for men and navy blue and burgundy for women.
Price: €50
In the latest Decathlon Product Barometer (NPS) survey, we told you that our textiles lacked color and graphics. It's true that our range is sober. There are two reasons for this:
The first is that our typical customer is around 60 years old. It's a target group that mostly appreciates a classic, elegant style.
The second is that we want to limit the “fast fashion” side of things, those textile collections that are only meant to last a few weeks, but instead offer clothes that you can wear for a long time, because they're solid and won't go out of fashion.
Nevertheless, we've reopened the subject and decided to sound out customers' appetite for more color or graphics.
This is the case, for example, in the latest questionnaire on future women's pants, which includes a question on the type of pattern that might appear on the product depending on the answers. To be continued!
The same goes for future MW500 shoes, where our designers have explored different creative avenues. If you'd like to have your say, don't delay - the survey is open until September 15.
The Inesis Academy consists of over 100 free videos for beginners, advanced and expert golfers, covering the 4 aspects of learning to play golf: technique, tactics, physical and mental.
A real success, with almost 200,000 views already on YouTube! In a few weeks' time, the English version of the Inesis Academy will go online.
The golf world's influencers have been testing (and raving about!) Inesis' new products for the first half of 2024. Here's the best of what's been published:
"I've never made this distance with a 7-iron!” It's fair to say that this test of the new 500 series will have made quite an impression on Journal du Golf journalists.
-> https://www.youtube.com/watch?v=s7UpINb6wMk
Romain from FFGOLF tests for the very first time the great novelty of the year 2024: the new 500 series.
-> https://www.ffgolf.tv/player/videos/a6c13d5b-fff6-42d8-934d-edf4c88a2ffd/le-matos-de-romain-decouverte-des-fers-inesis-500
Benjamin Cadiou visited us at Inesis Golf Park to test the new Inesis Tour 900 ball.
-> https://www.youtube.com/watch?v=VjBc_zndqcw
An edition of “Romain's gear” dedicated to the latest version of the Tour 900 ball.
-> https://www.ffgolf.tv/player/videos/1e89ca4e-bb81-4689-922a-4b7a48af9742/le-matos-de-romain-la-balle-inesis-tour-900
This test was eagerly awaited. Avis Golf put the new 500 series through its pitiless paces. So, how do you rate the Inesis 500 irons?
-> https://www.youtube.com/watch?v=dtCOdiQlnZY
Their first video test of an Inesis product was about the Tour 900, which created quite a buzz in 2019. Five years later, they're at it again with a comparison of the last two Tour 900 generations.
-> https://www.youtube.com/watch?v=2H4EI_QBusk
James Robinson and his 245,000 subscribers test the latest Inesis product: the 500 series.
-> https://www.youtube.com/watch?v=ZjlUBqz1kIw
James Robinson follows up with a test of the new Tour 900 ball. Another great advert for the Tour 900!
-> https://www.youtube.com/watch?v=eaUkntKLa0g
In his podcast, Matt Fryer talks about our Inesis Golf Park site, of which he is an absolute fan!
-> https://www.youtube.com/watch?v=8uyJkmjmH7Q
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